Check out MadWorld 2018 Speaker Spotlight: Kearsty Dunlap Schneider on Creating a Road Map for New Users by Rachel Kim. Here is an excerpt:

In just a couple of weeks, technical writers and documentation strategists will gather in San Diego for MadWorld 2018, the premier technical communication and content strategy conference. They’ll be joined by our lineup of speakers, ready to deliver their deep …

The post MadWorld 2018 Speaker…

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At Blue Dress® Internet Marketing we understand the importance of creating authentic, engaging content that offers value to the target audience. Truth and authenticity, coupled with beautiful design are the cornerstones of a powerful content marketing strategy. Blue Dress® Internet Marketing create powerful internet marketing, everywhere and anywhere you need to be online® https://bluedressinc.com

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Check out Login or log in, sign up or signup? How to tell when to use one word, when two by Sarah Maddox. Here is an excerpt:

When should we use one word, when should we use two, for terms like “log in”, “sign up”, “back up”, and the like? This is a hot topic among technical writers, UX writers, and any designers who use text in their products.

The question is particularly relevant in the software industry, but it…

The full article is available here.

Even in the world of technical writing, you have to know how to sell. You have to sell your idea for a documentation strategy, a project plan, the need for new software, better equipment, etc. But books on selling are generally geared towards the full-time salesperson, and are often filled with a bunch of gee-whiz buzzwords. You can learn from them, but you may not want to invest the time just to extract the tidbits relevant to you.

I noticed a UX colleague of mine reading Selling to the VP of No by Dave Gray. He had some very positive things to say about it, and he lent it to me. 

The individual concepts within the book are not new, but they are presented in a structured, clear, and concise way that maximizes their effectiveness. I experienced a number of ah-ha! moments; Gray was connecting the dots in my head. Because it cuts through the gibberish and contains no circular double-talk, it almost feels like it was written by a technical writer for technical writers. There was no “fluff” – just straight-to-the-point talk.

One of the most fascinating aspects of the book is the artwork. Generally, artwork offers little value to a book on selling (other than to display sample presentation slides or spreadsheet charts). But here, the artwork is prevalent..and wonderful. The images enhance the messages behind the text by helping you visualize each step of the process.

See for yourself:

 

Selling to the VP of No is a quick and effective read, and is available at Amazon. I recommend it.

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