Check out Create your story — and choose the right ingredients by Larry Kunz. Here is an excerpt:

Seth Godin took me to school. Oh, I’m sure he doesn’t realize it. But his April 11 blog post sounded like a direct rejoinder to my earlier piece: Just the right choice of words.

Here’s what Seth had to say:

If you watch a well-directed film with the sound turned off, you’ll get a lot…

The full article is available here.

Check out Sassy and also substantial by Larry Kunz. Here is an excerpt:

Peter Sokolowsky

Peter Sokolowsky (Image Source: cbs.com)

We’re having “a national conversation about language.”

So said Peter Sokolowsky, a lexicographer for Merriam-Webster Dictionary, during an interview last week on CBS This Morning.

A national conversation about language? I don’t recall that ever…

The full article is available here.

Check out Combining analog and digital to get your writing done by Scott Nesbitt. Here is an excerpt:

A woman writing on a tablet with a stylus

In 2015, my daughter decided she wanted to go back to school after several years of homeschooling. In late 2016, she had to give a short speech in front of her high school English class. That sounds routine, I know, but it was a major challenge for my daughter.

My daughter is autistic. While…

The full article is available here.

Check out Compose and Comprise by rogersgeorge. Here is an excerpt:

I’ve been posting things that people get wrong a lot lately, and here’s another one, that someone (the folks at This Day in History) almost got right! They seem to know the way most people get this wrong, and they avoid that: NEVER use “is comprised of”! That’s a pretentiousism. (You…

The full article is available here.

Check out Charging overtime as a freelance writer by Scott Nesbitt. Here is an excerpt:

A clock and a pen

A couple of years ago, someone asked me about tracking (and charging) overtime on freelance projects. To be honest, that was a new concept to me. With all of the projects I’ve worked on, I’ve only had to charge overtime twice. When I did, I just charged my standard hourly rate.

That…

The full article is available here.

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How can you turn your employees into smarter and stronger brand representatives? In this clip from Content Marketing World 2016, Carla Johnson shares examples on how companies are using successful content marketing strategies to educate employees.

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