Does your business have a content roadmap to build a killer content strategy? A killer content strategy is one of the best strategies online businesses can create. A content strategy (a.k.a content roadmap) helps you see the big picture of your content. It ensures that the content you publish is actually fulfilling a set goal and furthering your business. There are a lot of factors that go into creating a content strategy. Click through to learn what they are!

Source by mintvisions.

Check out Answering questions to break through a block by Scott Nesbitt. Here is an excerpt:

A question mark

I don’t believe in writer’s block. But I do know there are times when you just can’t write. The words are in your head. But they don’t travel from your brain to your fingertips to keyboard to screen. You’re frozen.

When that happens, you get frustrated. That makes writing even more…

The full article is available here.

Check out What non fiction writers can learn from reading (and writing) fiction by Scott Nesbitt. Here is an excerpt:

The words 'Once upon a time' written out in pen

I’m all thumbs when it comes to writing fiction. I tried my hand at penning short stories early in my professional career and while two of my stories came close to being published, I didn’t get any further than that.

Long ago, I realized that I’m not wired for writing fiction. I do,…

The full article is available here.

This five-minute video presents interviews with two recent graduates of UNC Charlotte in the Technical/Professional Writing programs offered through the English Department in the College of Liberal Arts & Sciences. The graduates discuss their careers and connections between their professional work and the curriculum.

For more information about our undergraduate and graduate programs in Technical/Professional Writing, please contact:

Dr. Greg Wickliff

Created by: Yekaterina Dolmatova

The original video is available here.

A video blog post for Centerline.

John Lane (VP Strategy and Creative) shares some thoughts on content strategy. At the most basic level, a well-formed content strategy can save you from trying to say everything at once. Planning out what information about your product (or service, or solution) will be most well-received in what point in the purchase process, in what mediums, in what specific language, and creating multiple touchpoints will always work better than trying to create a single magic bullet.

The original video is available here.

Check out Focus on What You Do Best and Outsource the Rest by . Here is an excerpt:

With consumer expectations growing year after year, high quality web design and development services are in top demand. If you want to be the one to deliver those high-end results, then you’ll need to focus on playing to your strengths and be comfortable entrusting everything else to…

The full article is available here.

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