The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.
Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Even if you’re not a designer, you’ll eventually need to work with visual content. In this clip from, Intelligent Content Conference 2016, Buddy Scalera talks about how to plan a comprehensive visual content strategy sot that governance is embraced as an efficiency to both the organization and the creatives.
To see the full presentation & slides from ICC 2016 order our VOD: http://icc2016.kvshowcase.com/
Learn more about Intelligent Content Conference: http://www.intelligentcontentconference.com/
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Check out Integrating Native Mobile Apps and “Help” by [email protected] (Neil Perlin). Here is an excerpt:
We often view native mobile apps and online help/doc as distinct and separate types of online outputs. (And we can create online help/doc, which I’ll simply refer to as “help” from here on, in three “mobile” forms – mobile-optimized WebHelp, regular WebHelp viewed on a mobile device,…
Check out DITA and DITA-OT by [email protected] (Anindita Basu). Here is an excerpt:
My attempt to answer a question that keeps coming my way at regular intervals: isn’t DITA-OT the same as DITA?
Short answer: No. Longer answer: Read on.
DITA DITA-OT What is the full form Darwin Information Type Architecture DITA Open Toolkit What is it A standard. An XML-based architecture…
Check out Mobile eCommerce in Northern Vermont by [email protected] (Neil Perlin). Here is an excerpt:
My wife and I were on vacation in northern Vermont last week and happened to stop at a farmer’s market in Morrisville. While I was wandering around, I stopped at a booth run by a woman selling meat and, after some discussion about the offerings, learned that she took credit cards by running…
Little Bits is a short video about content strategy by the small content strategy team at Hot Studio, an experience design company based in San Francisco and New York.
We’re small team of content strategists in a world of designers and developers and we find ourselves explaining what we do for a living a lot. We thought we’d take a stab at explaining ourselves in a video and ended up producing a stop-motion animation. We learned a ton in the process and it took some time and some work — thousands of photos and several hours of production and editing time, including physically making a table that would suspend our Canon 5D Mark II above a flat surface.
We’re interested to hear your thoughts on the video so please share comments below!
This video was written, produced and edited by the content strategy team at Hot Studio, an experience design company based in New York and San Francisco: Anna Bloom, Margot Merrill Fernandez and Matt Shearon. Visit us at http://www.hotstudio.com.
Why technical writing? Given the entry-level salaries for academic jobs these days, technical writing offers a measure of financial security and opportunities for advancement. MFA grad and tech writer Woody Lewis shares why today’s technology industry needs more talented creative writers.
This is the second in AWP’s Career Services web series https://www.awpwriter.org/careers/web_series
Check out A few links for the end of the week by Scott Nesbitt. Here is an excerpt:
- 4 ways to become a more organized blogger
- Editors: here are 5 tips for working with writers
- 7 tips for freelance writing success
- Thoughts about the tyranny of word count
- 4 quick tips that can help improve your writing