Check out Two editorial curiosities by Mike Pope<[email protected]>. Here is an excerpt:

I’m on hiatus at the moment (more on that next week), but I did want to break radio silence briefly to note a couple of editorial things that I’ve run across recently.

The first is a variation on the common confusion between rein and reign. For example, people often write reign in when they mean…

The full article is available here.

Check out Help and its Usability by [email protected] (Anindita Basu). Here is an excerpt:

A verbose version of this wishlist was published in the Jan-Feb 2010 issue of STC India’s newsletter INDUS.

What if my Help was not at all like the Help as we usually see it?

What if every menu option had a tiny Help button with a hovertext that tells me the consequences of a click-through.


The full article is available here.

Check out Effectively presenting information, no matter what you’re writing by Scott Nesbitt. Here is an excerpt:

A newspaper

This one comes under the banner of Getting back to basics …

For those of us who do it for a living, writing is a way of paying the bills. But writing is, first and foremost, a method of communication. It’s putting thoughts and ideas and opinions out in the wild. How you do that is as…

The full article is available here.

Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here’s what you’ll learn:

1. What Should People Know About Content Marketing Today?
2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly?
3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing?

One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this.

Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways

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