It’s a comment from a reader. I thought it was pretty good…

From: Richard S. Russell (RichardSRussell tds.net)
Subject: Re: A.Word.A.Day–vardy

I’m a huge fan of using the shorter words. In particular, let’s ditch the “ugh”s. Of English’s 50 root words with the character string “ugh” in them, the only one in which all three letters are pronounced is “bughouse”. In all other cases, there are alternatives available that didn’t originate with some Visigoth clearing his throat. We’ve already begun purging the language of this relic from Old Germanic by adopting such comprehensible spellings as donut, thruway, slew (or sluff, depending on which meaning of “slough” you intended), hiccup, plow, loch, and draft, and the desire for efficiency in texting has sped up the acceptance of thot, enuf, tho, altho, thoro, dottir, and laff.
But why “ugh” in particular? Lucy Ricardo explains it all here: video (2 min.).

Richard S. Russell, Madison, Wisconsin

AWAD on Sunday January 17, 2021

“Content” can become a headache or an afterthought in many projects—but it doesn’t have to be that way. In this 30-minute call, Katie will share her perspective as a product content strategist at Shopify.

From defining scope to gaining team alignment, developing concepts and solutions to ensuring scalable implementation, the tools of content strategy can help product leaders every step of the way during projects.

Whether you have a content strategist on your team or not, having content strategy techniques in mind and knowing when to use them can make product management smoother for everyone!

Katie is a product content strategist at Shopify, helping create digital products for merchants to build their brand. Before that, she did content strategy at agencies and SaaS companies.

Here’s her profile:
https://www.boye-co.com/speakers/katie-del-angel

and you can read more in the blog post here:
https://www.boye-co.com/blog/2020/4/16/content-strategy-meets-product-strategy

The original video is available here.

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