In the last few years there has been a dramatic shift from outbound to inbound marketing strategies. With this huge change, small businesses need to take on a content dense approach to marketing.

So in this week’s episode of Office Hours, Mike presents 4 questions to ALWAYS ask yourself before putting together a content marketing strategy as he answers the question, “What is a content strategy?”

The original video is available here.

Check out How I write roundup posts and articles by Scott Nesbitt. Here is an excerpt:

A woman typing on a laptop

Over the last few months, I’ve been writing a number of roundup articles for Writing those articles has been a great way to contribute to the site, to learn something new, and to share what I’ve learned with the readers of

Writing roundup articles and posts…

The full article is available here.

Check out survey by Bill Swallow. Here is an excerpt: currently (as of writing this post) has eight courses and over 2,700 subscribers. So… How are we doing?

Your feedback will help us refine this free elearning resource and shape future content. The survey should take but a few minutes to complete.

Take the survey!

Whether you…

The full article is available here.

Check out Create your story — and choose the right ingredients by Larry Kunz. Here is an excerpt:

Seth Godin took me to school. Oh, I’m sure he doesn’t realize it. But his April 11 blog post sounded like a direct rejoinder to my earlier piece: Just the right choice of words.

Here’s what Seth had to say:

If you watch a well-directed film with the sound turned off, you’ll get a lot…

The full article is available here.

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