Karen McGrane says there are a lot of content management systems that “look like a database got drunk and vomited all over the screen.” Designers can do better, McGrane insists. “We can fix this.”

McGrane gave her talk, “Adapting Ourselves to Adaptive Content” at Hot Studio on Nov. 13, 2012.

The event was held in conjunction with the Bay Area Content Strategy Meetup Group. McGrane, known for her sardonic wit and sincerity, drew a large crowd, many of whom asked her to sign her book, “Content Strategy for Mobile.”

How can we design for content in a way that anticipates a world of an ever-growing number of digital devices in various shapes and sizes?

For McGrane addressing the problem means taking the content creator seriously, putting more emphasis on the non-public-facing, non “glamourous” side of the digital world: Content Management.

She calls for treating content creators like users, designing, testing and building systems that work for them as well as “the robots” so that the meaning doesn’t get lost in translation.

To learn more about Karen McGrane and how to get her book, visit http://www.karenmcgrane.com or follow her on Twitter: @karenmcgrane

Hot Studio is an experience design company with offices in San Francisco and New York. We’re excited to share stories about what matters to us: design, innovation and creativity that transforms businesses and changes the world. Check back here or on our website, http://www.hotstudio.com for more podcasts!

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Check out Writing in DITA – Tip #2 by [email protected] (Anindita Basu). Here is an excerpt:

You are writing a procedure. You are, therefore, using <steps> for your list of actions that your reader needs to follow to complete the task. You have in mind something like this:

Because DITA tags are semantic, you want to enclose db2iauto -on <instance name> within a <codeblock> tag. But you…

The full article is available here.

Check out Announcing MadCap Flare 2017 r2: Salesforce Integration, Top Nav Enhancements and More! by Jennifer Morse. Here is an excerpt:

Fresh off the heels of a few dozen live demos and presentations to eager eyes at the STC Summit, I’m thrilled to share details about our latest release, MadCap Flare 2017 r2, announced earlier this week. This new version comes …

The post Announcing MadCap Flare 2017 r2: Salesforce Integration,…

The full article is available here.

Check out Anthropomorphism in Technical Writing by rogersgeorge. Here is an excerpt:

A while back I wrote a series of posts on figures of speech. Figures of speech are ways of playing fast and loose with the language, on purpose, and managing to be understood when you do so. Someone (Hi, Sara) asked me to write about anthropomorphism, a figure of speech you don’t generally find…

The full article is available here.

Check out Color Accessibility Workflows by by. Here is an excerpt:

A note from the editors: We’re pleased to share an excerpt from Chapter 3 of Geri Coady’s new book, Color Accessibility Workflows, available now from A Book Apart.

The Web Content Accessibility Guidelines (WCAG) 2.0 contain recommendations from the World Wide Web Consortium (W3C) for making the…

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Job Roles For Content Writer: Know more about job roles and responsibility in professional writing. Coming to Content Writer opportunities for freshers in India,Visit http://www.freshersworld.com?src=Youtube for detailed information,Job Opportunities,Education details of Content Writer.
Move away from the first misconception that content writing job is for people who prefer working from home. It is true that a lot of content writers are freelancers and work from a different geographical location as that of the company. However, it is essential to know that this job has a lot more scope for freshers, who are looking for a permanent day job.
A content writer is the one who writes promotional and informational content for websites and other company portals. Content writing is usually written in English but, a lot of companies look for writer in local languages too.
Basic requirement
The candidates would be requested to produce content in all fields. Masters in engineering and other technical background candidates are usually sought for technical content writing position. For general content writer positions, bachelor degree in communication, journalism or any related fields are preferred. Doctorate candidates are usually not sought for this position, but the need of the companies varies for different position. Some niche companies would require a specific educational background. Some of the basic requirements are,
a) Savvy in computer knowledge, internet usage and related activities
b) Excellent written communication skill (grammar)
c) Up to date knowledge about the related field
d) High words per minute typing speed
e) Versed in digital content management process
Candidates with specialized degrees or course in professional writing are usually sought by general companies. Apart from providing content, the content writer would be expected to research on the topic and understand it. They need to be familiar with the basic writing formats for publications and websites.
Job description
Basically, a content writer would be provided the essence that a client is looking for. He has to surf internet and other resources, learn about latest details and create appropriate content as per provided guidelines and within, the proposed deadline. Apart from these, the candidates would not be imposed with any managerial functions usually. The candidates are expected to manage the operational activities related to their job.
Scope of the job
This is one of the few ways in which a candidate with a degree in literature can take up a good position in corporate world. This position is for those who do not want to interact with clients, take up core marketing or other fields. Candidates with a flair for writing can take up this position.
There is a recorded 3% increase in demand and subsequent increase in salary of content writers. Content writers with technical background can apply for technical writer position which has a good demand in software based companies. Candidates of general content writing field can apply for senior positions like editors, after a few years of experience or take up freelancing.
Freshers fear to take up this position because it is not usually marketed by companies like other position. But, this is a position which is in demand and the growth in this career path is also high. If you could update your knowledge in the latest digital content management techniques and Google algorithms, you are always in demand.

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***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.

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Check out Simultaneous Cringe and Laugh by rogersgeorge. Here is an excerpt:

Okay, I have to admit I cringed and laughed at the same time when I saw this. Once before I wrote about what you call someone who’s picky and public about correct grammar. Oops—twice, I guess. I would have included this comic (posted in The Nib) if it had been published then. It’s one of six,…

The full article is available here.

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