Kristina Halvorson tells us what it is, “a repeatable system that defines the entire editorial content development process for a website development project.”
But then what? What’s your strategy for content strategy when your .edu website includes thousands upon thousands of pages? Oh, and you’re a web team of one, or maybe two, or at the most three. What can you take away from the practice of content strategy that is realistic and doable? And, how can you explain what all this means to your campus?
Susan T. Evans, senior strategist at mStoner, discusses a practical beginning for your content strategy in this webinar.
Check out Lottie Applewhite: friend, colleague, exemplar by Larry Kunz. Here is an excerpt:
Some of the greatest leaders lead without having Manager or Executive in their job titles. We call them exemplars.
Lottie Applewhite passed away on May 15, 2017, in Chapel Hill, NC. She was a technical editor for many decades. She loved her work, she took it seriously, and she was very good at…
Check out Announcing Trilby Trench, tech writer and adventurer by Sarah Maddox. Here is an excerpt:
Let me introduce you to Trilby Trench, technical writer.
In her own words:
I’m Trilby Trench.
As in the hat, the coat.
The role of a technical writer is more exciting than you’d think. Sometimes things get physical. Trilby has always been lucky in a fight. Or perhaps it’s skill rather than…