Growth consultant John-Henry Scherck, an expert at B2B, discusses Software as a Service (SaaS).

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John-Henry is a B2B content strategist and SEO consultant based in Los Angeles. He works with founders, marketers, and investors to plan, build and refine growth marketing initiatives using a common sense approach.

As he so aptly mentions in his Twitter bio, “The ARR is not his son, but he will raise it.”

Show Agenda & Timestamps:
1:05 How do you pull people through the funnel with content marketing?
5:25 Do you have a suggested process for building content upgrades?
9:10 Should you ask for just the email, firstname lastname or some other combination with upgrades?
10:25 How do you work with clients that don’t have clear bottom-funnel search volume?
14:18 How should people approach ranking for “vs” or “alternative” keywords in SaaS?
16:40 What’s your opinion on TF:IDF?
24:55 How do you approach link building in the SaaS market?
32:23 Is there a difference in how you’d approach sales-assisted SaaS vs self-signup Saas?
35:55 What actionable tip would you leave people with?

Blog Post: https://www.siegemedia.com/conversation/content-marketing-for-saas

Show Notes:
The Chaos Monkey asset: https://www.gremlin.com/chaos-monkey/
MarketMuse Natural Language Processing Tool: https://www.marketmuse.com/

Listen on iTunes: https://itunes.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Follow John-Henry on Twitter: https://twitter.com/JHTScherck
Follow Siege on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Directed by Cara Brown: https://twitter.com/cararbrown
Email Ross: [email protected]

The original video is available here.

http:// www.topshelfdreams.com – How To Get a Technical Writing Job

Fresh out of college I had no ideas what I wanted to do with my life. The only thing that really made any sense to me was writing. But it seems that everyone wants to be a writer so I decided to focus my efforts on technical writing.

The problem was I had no idea how to get a technical writing job. So I decided to do some research and it turns out that technical writers are in high demand.

In the digital age everyone needs a technical writer. There are plenty of jobs for technical writers. So it turns out that it was not that hard to figure out how to get a technical writing job.

Subscribe to my Channel

https://www.youtube.com/watch?v=dTs3v1R9BU0

The original video is available here.

Check out Leveraging multiple skills – Interview with Matt Lorenzi, Technical Writer / Illustrator by [email protected] (Craig Haiss). Here is an excerpt:

Technical writers often talk about the need to wear many hats in order to complete their projects. In today’s interview, we chat with Matt Lorenzi, a Technical Writer / Illustrator with a keen sense of how to leverage multiple skill sets and turn them into a career. So grab yourself a fresh…

The full article is available here.

Riona MacNamara
http://lanyrd.com/2015/writethedocs/sdmwxg/
Last year, we were inspired to action by a presentation at Write the Docs. This talk will tell the story of what happened next: how, in two quarters, we worked with a small self-forming team of amazing writers and engineers to build a platform in six months is well on the way to becoming a part of the standard Google engineering workflow. We’ll share how that platform transformed our role as technical writers and our relationship with engineering. We’ll cover design and implementation details, but we’ll also talk about our experience – how we learned that being audacious (but not reckless), focused (but open and generous), and unafraid could revitalize our whole approach to work and save us from burnout.
We'll talk about our ever-growing appetite for disruption: How it changed beyond recognition our relationships with engineers, fellow writers, and senior leadership, making us fall in love again with our roles as documentarians.

The original video is available here.

Check out Two Unnecessary Words by rogersgeorge. Here is an excerpt:

Well, technically they’re unnecessary (aka redundant), but maybe not, given the context. We can use extra words for emphasis even though the words aren’t actually necessary.

Adult Children Comic Strip for June 03, 2020
https://www.gocomics.com/adult-children/2020/06/03

I think “at this time” is also…

The full article is available here.

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