Check out Content strategy pitfalls podcast: change management by Gretyl Kinsey. Here is an excerpt: The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them. Related […]
content strategy
Working with External User Researchers: Part II
Check out Working with External User Researchers: Part II by by , ,. Here is an excerpt: In the first installment of the Working with External User Researchers series, we explored the reasons why you might hire a user researcher on contract and helpful things to consider in choosing one. This time, we talk about […]
Have You Stopped Indexing Your Flare Projects? Not So Fast…
Check out Have You Stopped Indexing Your Flare Projects? Not So Fast… by [email protected] (Neil Perlin). Here is an excerpt: Many Flare authors no longer create indexes for their targets, instead relying on the search feature. It makes sense. Most authors find indexing tedious, so the search feature is a simple and widely accepted alternative. […]
How the buying journey has affected the overall delivery of content
Check out How the buying journey has affected the overall delivery of content by Thomas Aldous. Here is an excerpt: Throughout the years there have been quite a few changes to the tools and standards being used within the TechComm industry. For about 25 years or so, I have been able to witness the growth […]
The King vs. Pawn Game of UI Design
Check out The King vs. Pawn Game of UI Design by by. Here is an excerpt: If you want to improve your UI design skills, have you tried looking at chess? I know it sounds contrived, but hear me out. I’m going to take a concept from chess and use it to build a toolkit […]
Join me in Orlando in May 2018 for Temperament-based Strategies for Excelling in the Workplace!
Check out Join me in Orlando in May 2018 for Temperament-based Strategies for Excelling in the Workplace! by Ben. Here is an excerpt: Temperament-based Strategies for Excelling in the Workplace Sunday, May 20, 2018, 1:00-4:30 PM | Ben Woelk Temperament types have big impacts on work relationships. Today’s workplace presents challenges for both introverted and […]
DIT at Bett: Developing a successful social media content strategy to build brand awareness
• How to build awareness of your brand/product in the international market? • Using social media and content marketing to raise awareness • Examples of successful social media video campaigns • Building a following on social media with regular content • Following up with a physical presence at trade shows and with educational workshops Simon […]
Increase collaboration and content reuse between documentation and training groups
Check out Increase collaboration and content reuse between documentation and training groups by Matthew Armstrong. Here is an excerpt: Author: Matt Armstrong, Director, Vertical Solutions Sales at Author-it For organizations focused on improving customer experience, linking the training and documentation teams seems like an easy win. Our own work with these organizations shows a high […]
Context is Key: Making the Case for Translating Documentation Before UI
Check out Context is Key: Making the Case for Translating Documentation Before UI by Mike McDermott. Here is an excerpt: When it comes to the translation process, what comes first – translating the UI or translating the documentation? For many organizations, it is common to translate the user interface strings prior to documentation. Because UI […]
Five reasons to personalize
Check out Five reasons to personalize by Antti Hietala. Here is an excerpt: This post explains why it makes sense to start personalizing your website now. Personalization is mainstream The days of mass marketing will soon be over. Serving the same web content to everyone has run its course. As visitors, we expect content to be […]