Understanding content strategy as a specialized form of management consulting

by Arnold Burian

Check out Understanding content strategy as a specialized form of management consulting by Sarah O’Keefe. Here is an excerpt:

First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication.

Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow.

Abstract

The full article is available here.

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