Jump over these obstacles to website personalization

by Arnold Burian

Check out Jump over these obstacles to website personalization by Antti Hietala. Here is an excerpt:

What do you think are the primary obstacles that prevent companies from personalizing their website?

  • Unproven ROI?
  • Don’t know who to target?
  • Tools are difficult to use?

Nope. Those were my…

The full article is available here.

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