content strategytechcomm

Podcast 112: Nobody ever wants to buy software, with Toby Chapman-Dawe

by Arnold Burian

Check out Podcast 112: Nobody ever wants to buy software, with Toby Chapman-Dawe by ellis. Here is an excerpt:

Ellis talked to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software. Toby is Managing Director of Strand. Toby specialises in communicating the business benefits…

The full article is available here.

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