How Red Bull Turned Their Content Marketing Into a Media Company

Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content.

To watch the full documentary: https://youtu.be/dBnpr3pkFlk

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The original video is available here.