See the 2018 B2B Content Marketing Research here: http://contentmarketinginstitute.com/research/
Is content creation a challenge for your company? It is for one-third of B2B companies, according the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.
How do those problems develop? What bottlenecks do they create? And better yet, how can you address them?
Chris Bondhus, senior director of demand generation for Brightcove, posed those questions to a panel of marketing experts at Content Marketing World 2017. This roundtable included:
· Ardath Albee, B2B marketing strategist with Marketing Interactions and author of Digital Relevance
· Drew Bailey, manager of content strategy and curation, FedEx, and a 2017 Content Marketer of the Year finalist
· Carla Johnson, president of Type A Communications and co-author of Experiences, the 7th Era of Marketing
· Monica Norton, senior director of content marketing, Zendesk, and a 2017 Content Marketer of the Year finalist
In this video, we break down their insight to explore problems they’ve seen and the steps they took or advice they have to solve them.
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The original video is available here.
