#CMWorld 2018 – Content Marketing Strategy & the Sales Funnel – Ali Wert

by Arnold Burian

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Does it ever seem like content marketing is treated like the “other marketing”? The one that drives engagement and brand awareness, but doesn’t really drive sales like real marketing? Well, think again. In this clip from Content Marketing World 2018, Ali Wert the Content Marketing Manager from Frontline Education shares how they built an award-winning content strategy that works with the sales funnel.

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The original video is available here.

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