Why content strategy should be a product manager’s best friend

by Arnold Burian

“Content” can become a headache or an afterthought in many projects—but it doesn’t have to be that way. In this 30-minute call, Katie will share her perspective as a product content strategist at Shopify.

From defining scope to gaining team alignment, developing concepts and solutions to ensuring scalable implementation, the tools of content strategy can help product leaders every step of the way during projects.

Whether you have a content strategist on your team or not, having content strategy techniques in mind and knowing when to use them can make product management smoother for everyone!

Katie is a product content strategist at Shopify, helping create digital products for merchants to build their brand. Before that, she did content strategy at agencies and SaaS companies.

Here’s her profile:

and you can read more in the blog post here:

The original video is available here.

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