How to Create a Content Calendar

by Arnold Burian

Note: This is a sample video from our comprehensive Social Marketing Certification course at Hootsuite Academy. Get educated and certified today!

Many social media professionals find a content calendar to be an indispensable tool. A content calendar for social media works in tandem with your social media content strategy, allowing you to map out your publishing schedule and ensure your content is consistent, balanced, strategic, and relevant week after week.

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The original video is available here.

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