Social Media Content Strategy – Brittany Mullen, Joelinda Coichy, and Wade Fitzgerald discuss best practices for measuring community engagement at the Vitrue 2011 Client Summit. They zero in on the metrics that tell your social media success story to the marketing department. It’s important to get goals and objectives up front so that all your measurement will have purpose and benchmarks. One recommendation is to develop a content calendar strategy that lets you see the larger trends in your posting.
The original video is available here.