Marketingese

by Arnold Burian

Check out Marketingese by rogersgeorge. Here is an excerpt:

Marketingese. Is that a word? I hope so, because this post is about a sample of it. This is a style of writing that I don’t much like. I write to explain things, not encourage fantasy. Here’s what I’m talking about:

The front of the plaid packet said UPTAPPED: ALL NATURAL ENERGY. The…

The full article is available here.

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