ICC 2018 – Acting Like Technologists to Improve Content Strategy – Heather Whaling

by Arnold Burian May 14, 2020

May 14, 2020

ICC is evolving. Check out our new event: https://www.contenttechsummit.com/com/

In this presentation, Heather will make the case for why communications teams need to think of themselves as technologists and how this skill can improve content marketing and customer care. In this session for Intelligence Content Conference 2018, with Heather Whaling, Founder & President, Geben Communications, will share case studies, best practices, and applicable action items to help attendees incorporate tech advancements in their content strategies.

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