Crafting a Content Strategy That Converts : Marketing Drive June 1

by Arnold Burian

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Creating a content strategy is hard work. Creating a content strategy that converts and is in line with our overall strategy is challenging and tricky. A few days ago we talked about micro-moments, search psychology, getting into the mind of our audience, as a beginning to our keyword research.

Today we’re going to step through a simple and practical process for building out some empirical data against our keywords, get additional keyword ideas, then use the data to drive our content strategy and creation process.

This simple process will help you ensure we’re setting aside our own “vanity” terms and business concepts, researching what the audience is looking for in very real terms and allowing us to create smart content that achieves real business goals.

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