Using Personas to Create an Integrated Content Strategy

by Arnold Burian

Our content specialist discusses how to use customer personas to create an integrated content strategy in order to distribute content to the right people at the right time and in the right context.

For more information on customer personas, read our customer persona blog series:

How to create a customer persona in 3 easy steps:

How to create targeted ads for your customer persona:

How to create and distribute content for your persona:

The original video is available here.

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