ClickZ editor Rebecca Lieb explains the whys and hows of developing a content strategy. Keeping content fresh attracts return visitors as well as increased attention from the search engine spiders. Content can include reaction to industry news, a unique ‘voice’ and point-of-view, and features on new products and services. Lieb encourages writing with keywords in mind, then using these keywords and synonyms early in the article.
The original video is available here.
