Dennis Yu and Logan Young gave us a hands-on workshop on Facebook Content Strategy & Facebook Content Creation by Dennis Yu. Follow this step-by-step workshop on Facebook Content Strategy & Facebook Content Creation by Dennis Yu to build your Facebook community.
This workshop was given during Amsterdam’s Growth Marketing Conference at Growth Tribe.
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook Marketing For Business, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column.
He is an internationally recognised lecturer in Facebook Content Strategy & Facebook Content Creation, co-author of “Facebook Nation”, and his clients have included the Golden State Warriors, Nike, and Rosetta Stone.
In this workshop, Dennis talks about digital marketing, Facebook Content Strategy & Facebook Content Creation, using 1 minute videos for Facebook, amplifying your content by leveraging other people’s authoritative networks, and driving direct revenue off social media.
Dennis and Logan talk about their secrets on Facebook Content Strategy: Metrics, Analysis, Action! Watch this video on Facebook Content Strategy & Facebook Content Creation by Dennis Yu to unlock your content’s potential.
What kind of content you should focus on:
Assemble a list of third-party endorsements, especially positive mentions from high-authority sites
Create video content starting with a 3-min WHY video
Create a content calendar
Create promotional content to drive conversions
Create at least 1 blogpost a month
How you can target your audience:
Import your targets’ emails into facebook and Google as custom audiences
List potential targets on Facebook and Twitter – interests related to your brand, your competitors, common interests of your customers, industry influencers
Consider targeting by employer, job title, and interest
Create lookalike audiences
Amplify your content:
Use Dennis’ famous ‘Dollar A Day’ Strategy: http://blitzmetrics.com/fdd
Optimize your content:
Using Audience Insights, create new saved audiences
Compare all your data and benchmark it against your previous period
Review your budget allocation according to your data
Facebook: https://www.facebook.com/dennisyu ; https://www.facebook.com/logan.young.942
Twitter: @dennisyu ; @loganly
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Video URL: https://youtu.be/e9lLzQuo3c0
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