Check out Content strategy pitfalls: planning (podcast, part 1) by Gretyl Kinsey. Here is an excerpt:
In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning.
“Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but…
The full article is available here.