Content accounting: Calculating value of content in the enterprise

by Arnold Burian

Check out Content accounting: Calculating value of content in the enterprise by Sarah O’Keefe. Here is an excerpt:

This white paper is also available in PDF format.

The challenge of content value

Content value is a hot topic in marketing and technical communication. In the publishing industry, the connection between content and value is clear. A publisher sells a book (or film or other piece of content)…

The full article is available here.

You may also like

This website uses cookies to improve your experience. Accept Read More