Smarter marcom content

by Arnold Burian

Check out Smarter marcom content by Elizabeth Patterson. Here is an excerpt:

Smarter marcom content has advantages, but marketers are used to writing and formatting content at the same time. Smart content separates writing and formatting. Although getting used to this separation may take some effort, the benefits are well worth it.

Most content has an implicit structure….

The full article is available here.

You may also like

This website uses cookies to improve your experience. Accept Read More