Position Zero – It’s a Good Thing

by Arnold Burian

Check out Position Zero – It’s a Good Thing by [email protected] (Neil Perlin). Here is an excerpt:

In my keynote at the Conduit conference in Philadelphia on April 6, 2019, I mentioned something called “position zero” as an aspect of SEO but didn’t really explain what it was and why it might matter to tech comm.
“Position zero”, also called a “featured snippet”, is a relatively…

The full article is available here.

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