Check out Position Zero – It’s a Good Thing by noreply@blogger.com (Neil Perlin). Here is an excerpt:
In my keynote at the Conduit conference in Philadelphia on April 6, 2019, I mentioned something called “position zero” as an aspect of SEO but didn’t really explain what it was and why it might matter to tech comm.“Position zero”, also called a “featured snippet”, is a relatively…
The full article is available here.