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Content marketing strategy for small business forms the cornerstone of successful marketing and PR in today’s world. Content is what clearly communicates any company’s brand. Great and relative content should always be the focus of your website and overall marketing efforts. If there is no content worth reading or viewing on the site, then you cannot drive traffic to your site, much less keep them there. As the more popular saying goes these days, “Content is King”.
But you cannot just create content for its own sake, but relevant content. In truth, the hard part of successful digital marketing isn’t drawing an initial amount of attention to a website, but to keep people coming back. This means you will need a regular stream of relevant content, not just good content every so often.
Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. Your content will evidently evolve over time, as the target audience’s interests will change. But the more consistently a website’s content is to their target audience’s interests, the more successful it will be.
The secret is to focus with the relationship you build with your community so that they respect, trust and admire you.
Content can be company created as well as customer created. It can be curated or conversational. The fact of the matter is if you have content, you are more likely to generate leads and foster ongoing relationships with customers.
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person road shows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.” – Wikipedia
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