How Do a Bunch of People Write with One Voice?

by Arnold Burian

Check out How Do a Bunch of People Write with One Voice? by Marcia Riefer Johnston. Here is an excerpt:

The trouble with companies is that they’re full of people, and people insist on having unique personalities and distinct voices. It’s no wonder that, when we take an honest look at our content, issues of consistency and tone of voice invariably creep into our conversations. Continue reading

The full article is available here.

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