MozCon 2011 – 08 – Ian Lurie – Content Strategy: What Works (and What Doesn’t)

by Arnold Burian

Get an inside look at the content creation strategy used by Portent to make their clients mores successful on the web. Ian will share how his agency has produced works that have earned links, rankings, social sharing and conversions and how you can repeat this process yourself.

The original video is available here.

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