Check out Brainstorming by transposing patterns from one category to another by . Here is an excerpt:
Last week during an internal writers conference at Amazon, Carla Johnson (co-author of the Experiences: 7th Era of Marketing and other books) gave a workshop that ostensibly was about how to create more persuasive pitches for change within an organization. But what resonated with me a bit more…
The full article is available here.
