What’s your strategy for content strategy? (Putting one toe in the water.)

by Arnold Burian

Kristina Halvorson tells us what it is, “a repeatable system that defines the entire editorial content development process for a website development project.”

But then what? What’s your strategy for content strategy when your .edu website includes thousands upon thousands of pages? Oh, and you’re a web team of one, or maybe two, or at the most three. What can you take away from the practice of content strategy that is realistic and doable? And, how can you explain what all this means to your campus?

Susan T. Evans, senior strategist at mStoner, discusses a practical beginning for your content strategy in this webinar.

The original video is available here.

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