Check out Finding the organization’s voice by Larry Kunz. Here is an excerpt:
It was simpler back in the day.
If you were a kid growing up near New York City, your favorite music came with a voice. In the afternoon, after school got out, the voice belonged to the wisecracking Dan Ingram. After dinner, it was the voluble, high-energy Bruce Morrow.
(There were other voices,…
The full article is available here.
