Check out The rise and fall of #contentstrategy by Bill Swallow. Here is an excerpt:
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?
About 20 years ago, content strategy emerged as a term for…
The full article is available here.
