Content strategy versus human nature

by Arnold Burian

Check out Content strategy versus human nature by Bill Swallow. Here is an excerpt:

Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.

Human nature can thwart a content strategy implementation. To succeed, you will…

The full article is available here.

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