How the buying journey has affected the overall delivery of content

Check out How the buying journey has affected the overall delivery of content by Thomas Aldous. Here is an excerpt:

Throughout the years there have been quite a few changes to the tools and standards being used within the TechComm industry. For about 25 years or so, I have been able to witness the growth of some of the most effective methods available to create, manage and publish content. For a long time,…

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