Five reasons to personalize

Check out Five reasons to personalize by Antti Hietala. Here is an excerpt:

This post explains why it makes sense to start personalizing your website now.

Personalization is mainstream

The days of mass marketing will soon be over. Serving the same web content to everyone has run its course. As visitors, we expect content to be relevant to us.

Personalization turns the…

The full article is available here.

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