Insomnia, content strategy edition

Check out Insomnia, content strategy edition by Sarah O’Keefe. Here is an excerpt:

I usually sleep quite well, but every once in a while, sleep eludes me for no apparent reason. So there I am at 2 a.m., awake. Here are some of the things that keep my mind spinning:

  • Why, after 20 years, are we still introducing structured concepts? Where is the critical mass of adopters?
  • What…

The full article is available here.

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