Using SEO to Drive Content Strategy

by Arnold Burian

How can your small business implement SEO now? What should you focus on first? And how can you create valuable content to boost your SEO? We cover it all in our chat with the Head of SEO at Grainger, Li Ma, as he discusses the role of SEO in the channel mix at Grainger. He will highlight some specific learning from an initiative to use SEO to drive Content creation and marketing.

About Li Ma (https://twitter.com/lima8338):
Li Ma is a Chicago-based Digital Marketing Strategist with 8+ years of experience in search marketing, eCommerce development and web analytics. Specialized in all aspects of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, B2C and B2B eCommerce Development.


Get involved in the fastest growing field in marketing- for free. Classes are offered by highly accredited professors at the University of Illinois: https://www.coursera.org/learn/marketing-digital/?utm_source=illinois&utm_medium=institutions&utm_campaign=dm-youtube

The original video is available here.

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