What is the best video for your business video content strategy?

by Arnold Burian

For more info visit http://www.nycCorporateVideoMarketing.com or subscribe to http://www.youtube.com/user/MVProductionsNYC

Online Video Production New York, NY For Marketing & Business Promotion. Use web video production, video advertising for your website, your products & services, as an effective marketing method that gets more traffic to your website and more sales.

MultVision Digital, helps companies develop and execute video content marketing strategies to increase sales, lead generation, and client loyalty. MultiVision Digital’s video content marketing services include concept and budget planning, producing (planning, scripting, storyboarding, talent and editing) and YouTube optimization services.

The popular rise of business video communication for sales and marketing objectives, people are flocking to build a sound business video content strategy is because video has proven to to drive action in the sales funnel. With the experience of over 500 different types of business videos produced over the past 5 years, one of the top questions we get from people looking to invest with a professional business video productions services company is “What is the best kind of video for my business?”

To find your answer to this question, you should first shift the focus off of video…that’s right, take your focus off video. For business video to give you the return on investment you are looking for you should be looking to integrate it into your business priorities.

For example, what are the business objectives that your sales / marketing teams are aiming for; such as brand awareness, social engagement, lead conversion or thought leadership. Or maybe your marketing teams are supporting your sales teams with material for a new product launch, an enhancement to a service or a case study from a client in a specific vertical market.

With these core business objectives in mind you can begin to look into how a business video content strategy can play a supporting role.
How to get many videos to support you business video content strategy

The next aspect of answering the question of “What is the best kind of video for my business?” is to think about a multiple video project vs a single video project.

While there are many cases where just one video is appropriate (such as a branding video or a corporate overview video), there are even more cases where one video does not make sense. If you look at your other marketing and sales activities you would probably agree that you would never target just one keyword, send just one email, make one phone call or create just one case study.

The same approach applies to your business video content strategy. With proper planning, a professional business video production services company will be able to make the most of your video production resource (AKA time and budget) so that they can plan the shoot and editing process to get you multiple videos vs just one. NOTE: this is not a 100% ubiquitous statement as there are times that only one video will be appropriate. But for the concept of a business video content strategy to be realized, the goal should be to find ways to get multiple video from your video production company as possible (click here for a video marketing tip on how to get the most out of your budget).

For example, if the objective of your business video communication is thought leadership, social media, recruiting, or launching a product / service, a professional business video production services company will be able to make the maximum our of your time, money and personnel to get many videos.

If you apply this approach to your business video content strategy, it will allow your professional business video production services company to create a video project around a specific business objective. In the end you will have the right business video communication that fits into that specific objective you are aiming for; from awareness, to conversion to sales support to website to blogs and social.

If you are interested in learning more on how this is done for your company, click here to fill out the form or call us at 646.319.8609.

The original video is available here.

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