What is content strategy?

by Arnold Burian

You can debate plenty of topics in content marketing. One topic that may crop up is what’s the “best length for a blog post.” Some think that a longer blog post is going to be better and there can be an argument for this to be the case. More words to a post can be seen as ideal by web bots and readers. It’s an indication that the article is in-depth and worthwhile. The main problem is that is you’re always reaching for higher word counts giving your articles a lot of extra “fluff.” That’s what we are going to talk about today.

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