How a Content Strategy Saved My Life

by Arnold Burian

As a senior content analyst at Critical Mass, I spend my days dreaming up, planning and creating digital content that meets consumer needs and our clients’ business goals.

Good content makes digital experiences meaningful and valuable. It’s the stuff that we’re all looking for when we go to the web. And it’s often difficult to get right, which is why I’m such a big advocate for content strategy.

But, up until a few months ago, I never thought about content outside of the digital realm. Content is everywhere. It is the stuff that fills our lives. And when you don’t have the right stuff, life gets a little bit harder.

You see, this past summer, something happened that forced me to look at the contents of my life.

That’s when I discovered that everything involved in content strategy — things like doing content inventories and audits, considering user needs, articulating a vision, coming up with a strategic direction, and creating a roadmap — is not only worthwhile when creating digital experiences: it’s also useful in real life.

The original video is available here.

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