Classic content strategy mistake: re-creating old formatting with new tools

Check out Classic content strategy mistake: re-creating old formatting with new tools by Alan Pringle. Here is an excerpt:

This post is part of Scriptorium’s 20th anniversary celebration.

A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.

Your content formatting isn’t as cute as these cloned dogs, so don’t duplicate it! (Flickr:

The full article is available here.