Get a behind the scenes look at adidas as they plan, produce and launch YouTube content for 2014’s biggest sporting event – the World Cup. In this video, adidas shares their biggest lessons about how to rethink your ways of working to create a seamless content story across digital platforms.
Featuring:
Tom Ramsden, Senior Global Director, adidas Football
Rob Hughes, Global PR & Social Media Manager, adidas Football
Fabio Costa, Creative Director, TBWA/Chiat/Day
Layla Anna-Lee, Host, KICKTV
Jimmy Conrad, Host, KICKTV
Hugh Wizzy, Host, KICKTVadidas Football: http://youtube.com/adidasfootballtv
KICKTV: http://youtube.com/kicktvProduced by Portal A: http://portal-a.com
Subscribe → http://bit.ly/1OwZWkP
Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz
Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.
The original video is available here.
