Check out Technophobia, and other reasons consumers won't read the manual by [email protected] (Craig Haiss). Here is an excerpt:
Fear is a powerful motivator. But it can be downright dangerous when it
deters consumers from understanding how to use technology in a safe manner.
Plato said it best…
“We can easily forgive a child who is afraid of the dark; the real tragedy
of life is when men are afraid of the…
The full article is available here.
