Technophobia, and other reasons consumers won't read the manual

by Arnold Burian

Check out Technophobia, and other reasons consumers won't read the manual by [email protected] (Craig Haiss). Here is an excerpt:

Fear is a powerful motivator. But it can be downright dangerous when it

deters consumers from understanding how to use technology in a safe manner.

Plato said it best…

“We can easily forgive a child who is afraid of the dark; the real tragedy

of life is when men are afraid of the…

The full article is available here.

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