Content Strategy vs Content Marketing

by Arnold Burian

What’s the difference between content strategy and content marketing?

Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.

So how are the two related and how do you get them working in concert with one another?

To read the accompanying blog post, Content Marketing is Not Enough: Why You Need a Content Strategy:

For more about content strategy—how it can help you, and how to implement it for yourself—I invite you to read the many articles that I publish on the topic:

Or my podcast, Marketing without the Marketing:

If you find that you need specific help, contact me directly here:

Thank you for watching!

Copyright 2015 Control Mouse Media, LLC
All rights reserved. Unauthorized use is a violation of applicable copyright laws.

All views or opinions expressed in this video and its description are solely those of the author and do not represent those of the author’s employers/clients, past or present.

Music credit: Cataclysmic Converter

The original video is available here.

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